Snapchat — Single Image or Video Ad (Top Snap)

Stories / Reels · Social · Verified 2026-06

Live preview

1080×1920
shown at 24%

In context

Full-screen 9:16

Full specification

Size (px)
Ratio9:16
Max weight5 MB (image)
FormatsJPG, PNG
Max duration3-180 sec (under 10 sec recommended)
Max video1 GB (32 MB or less recommended)
Formats · VideoMP4, MOV
Text limits
Advertiser name 25 chars
Headline 34 chars

Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives.

Notes & best practice

Full-screen vertical ad unit served in Stories and Spotlight.

Recommended resolution is 1080x1920, with 720x1280 accepted as the baseline.

Video must be H.264 encoded with audio.

Keep logos, text, and disclaimers out of the safe zones, which are the top 10%, bottom 15%, and 6% left and right margins.

Frequently asked questions

What size is the Snapchat Single Image or Video Ad (Top Snap)?
The Snapchat Single Image or Video Ad (Top Snap) is 1080×1920 px, aspect ratio 9:16.
What is the aspect ratio of the Snapchat Single Image or Video Ad (Top Snap)?
9:16. At the recommended resolution that is 1080×1920 px.
What is the maximum file size for the Snapchat Single Image or Video Ad (Top Snap)?
Up to 5 MB (image), in JPG, PNG.
What file formats does Snapchat accept for the Single Image or Video Ad (Top Snap)?
JPG, PNG.
How long can the Snapchat Single Image or Video Ad (Top Snap) be?
3-180 sec (under 10 sec recommended).
Why does Snapchat crop my Single Image or Video Ad (Top Snap)?
Snapchat shows Single Image or Video Ad (Top Snap) at 9:16. Upload exactly 1080×1920 px and keep key content in the safe area so nothing gets cut off.
Is 1080×1920 still correct for the Snapchat Single Image or Video Ad (Top Snap) in 2026?
Yes. Last verified 2026-06 against the official Snapchat documentation.

Check your creative

Test a file against this exact spec before you upload it anywhere.

Nothing is uploaded or saved — the check runs entirely in your browser.

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