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1080×1920
shown at 11%
Vertical Video Ad (9:16, full-screen)
Vertical / Portrait
- Size (px)
- Ratio
- 9:16
Snapchat — Sponsored Snap (direct Chat/inbox)
Vertical / Portrait · Social · Verified 2026-06
Live preview
1080×1920
shown at 24%
In context
Full-screen 9:16
Full specification
Size (px)
Ratio9:16
Max weight5 MB (image)
FormatsJPG, PNG
Max durationMax 180 sec (under 10 sec recommended)
Max video1 GB
Formats · VideoMP4, MOV
Text limits
Advertiser name
25 chars
Headline
34 chars
Message
500 chars
Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives.
Notes & best practice
Delivered directly into the Chat feed with no push notification.
Follows standard 9:16 full-screen specs (1080x1920 recommended, 720x1280 baseline).
Optional elements include a branded chat background (1080x1920 image) and an auto-response message up to 500 characters.
Not available in the EU.
Certain offer and HEC categories are restricted.
Frequently asked questions
What size is the Snapchat Sponsored Snap (direct Chat/inbox)?
The Snapchat Sponsored Snap (direct Chat/inbox) is 1080×1920 px, aspect ratio 9:16.
What is the aspect ratio of the Snapchat Sponsored Snap (direct Chat/inbox)?
9:16. At the recommended resolution that is 1080×1920 px.
What is the maximum file size for the Snapchat Sponsored Snap (direct Chat/inbox)?
Up to 5 MB (image), in JPG, PNG.
What file formats does Snapchat accept for the Sponsored Snap (direct Chat/inbox)?
JPG, PNG.
How long can the Snapchat Sponsored Snap (direct Chat/inbox) be?
Max 180 sec (under 10 sec recommended).
Why does Snapchat crop my Sponsored Snap (direct Chat/inbox)?
Snapchat shows Sponsored Snap (direct Chat/inbox) at 9:16. Upload exactly 1080×1920 px and keep key content in the safe area so nothing gets cut off.
Is 1080×1920 still correct for the Snapchat Sponsored Snap (direct Chat/inbox) in 2026?
Yes. Last verified 2026-06 against the official Snapchat documentation.
Check your creative
Test a file against this exact spec before you upload it anywhere.
Nothing is uploaded or saved — the check runs entirely in your browser.