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1440×2560
shown at 9%
Stories Image (9:16)
Stories / Reels
- Size (px)
- Ratio
- 9:16
Snapchat — Story Ad - Individual Snap
Stories / Reels · Social · Verified 2026-06
Live preview
1080×1920
shown at 24%
In context
Full-screen 9:16
Full specification
Size (px)
Ratio9:16
Max weight5 MB (image)
FormatsJPG, PNG
Max duration3-180 sec per snap (under 10 sec recommended)
Max video1 GB per snap
Formats · VideoMP4, MOV
Text limits
Advertiser name
32 chars
Headline
34 chars
Keep key content and text inside the safe zone — the platform UI overlaps the top and bottom of full-screen 9:16 creatives.
Notes & best practice
A Story Ad consists of 3 to 20 single image or video snaps shown in the Discover feed behind a branded tile.
Each snap must follow standard Single Image and Video specs of 1080x1920 px (9:16).
Story Ads allow a brand name up to 32 characters, compared to 25 characters for standard units.
Frequently asked questions
What size is the Snapchat Story Ad - Individual Snap?
The Snapchat Story Ad - Individual Snap is 1080×1920 px, aspect ratio 9:16.
What is the aspect ratio of the Snapchat Story Ad - Individual Snap?
9:16. At the recommended resolution that is 1080×1920 px.
What is the maximum file size for the Snapchat Story Ad - Individual Snap?
Up to 5 MB (image), in JPG, PNG.
What file formats does Snapchat accept for the Story Ad - Individual Snap?
JPG, PNG.
How long can the Snapchat Story Ad - Individual Snap be?
3-180 sec per snap (under 10 sec recommended).
Why does Snapchat crop my Story Ad - Individual Snap?
Snapchat shows Story Ad - Individual Snap at 9:16. Upload exactly 1080×1920 px and keep key content in the safe area so nothing gets cut off.
Is 1080×1920 still correct for the Snapchat Story Ad - Individual Snap in 2026?
Yes. Last verified 2026-06 against the official Snapchat documentation.
Check your creative
Test a file against this exact spec before you upload it anywhere.
Nothing is uploaded or saved — the check runs entirely in your browser.