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320×320
shown at 69%
Profile Picture
Profile picture
- Size (px)
- Ratio
- 1:1
TikTok — In-Feed Ad Profile Photo (ad unit thumbnail)
Profile picture · Social · Verified 2026-06
Live preview
98×98
shown at 100%
In context
Circular crop
Full specification
Size (px)
Ratio1:1
Max weight50 KB
FormatsJPG, JPEG, PNG
Notes & best practice
Optional profile or brand thumbnail shown on the ad.
File weight must be under 50 KB.
Keep important elements within the center 66x66 px safe zone to avoid cropping from the circular mask.
Frequently asked questions
What size is the TikTok In-Feed Ad Profile Photo (ad unit thumbnail)?
The TikTok In-Feed Ad Profile Photo (ad unit thumbnail) is 98×98 px, aspect ratio 1:1.
What is the aspect ratio of the TikTok In-Feed Ad Profile Photo (ad unit thumbnail)?
1:1. At the recommended resolution that is 98×98 px.
What is the maximum file size for the TikTok In-Feed Ad Profile Photo (ad unit thumbnail)?
Up to 50 KB, in JPG, JPEG, PNG.
What file formats does TikTok accept for the In-Feed Ad Profile Photo (ad unit thumbnail)?
JPG, JPEG, PNG.
Why does TikTok crop my In-Feed Ad Profile Photo (ad unit thumbnail)?
TikTok shows In-Feed Ad Profile Photo (ad unit thumbnail) at 1:1. Upload exactly 98×98 px and keep key content in the safe area so nothing gets cut off.
Is 98×98 still correct for the TikTok In-Feed Ad Profile Photo (ad unit thumbnail) in 2026?
Yes. Last verified 2026-06 against the official TikTok documentation.
Check your creative
Test a file against this exact spec before you upload it anywhere.
Nothing is uploaded or saved — the check runs entirely in your browser.