Google Ads — Uploaded Display — Billboard 970x250

Display banner · Display · Verified 2026-06

Live preview

970×250

shown at 47%

In context

On a web page

Full specification

Size (px)

Ratio97:25 (~3.88:1)

Max weight150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP)

FormatsGIF, JPG, PNG, HTML5 (ZIP)

Notes & best practice

Large premium top-of-page banner.

Leaderboard family includes 468x60, 728x90, 930x180, 970x90, 970x250, and 980x120.

Official doc All Google Ads sizes Compare “Display banner” across platforms

Frequently asked questions

What size is the Google Ads Uploaded Display — Billboard 970x250?

The Google Ads Uploaded Display — Billboard 970x250 is 970×250 px, aspect ratio 97:25 (~3.88:1).

What is the aspect ratio of the Google Ads Uploaded Display — Billboard 970x250?

97:25 (~3.88:1). At the recommended resolution that is 970×250 px.

What is the maximum file size for the Google Ads Uploaded Display — Billboard 970x250?

Up to 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP), in GIF, JPG, PNG, HTML5 (ZIP).

What file formats does Google Ads accept for the Uploaded Display — Billboard 970x250?

GIF, JPG, PNG, HTML5 (ZIP).

Why does Google Ads crop my Uploaded Display — Billboard 970x250?

Google Ads shows Uploaded Display — Billboard 970x250 at 97:25 (~3.88:1). Upload exactly 970×250 px and keep key content in the safe area so nothing gets cut off.

Is 970×250 still correct for the Google Ads Uploaded Display — Billboard 970x250 in 2026?

Yes. Last verified 2026-06 against the official Google Ads documentation.

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