Google Ads — Uploaded Display — Leaderboard 728x90

Display banner · Display · Verified 2026-06

Live preview

728×90

shown at 63%

In context

On a web page

Full specification

Size (px)

Ratio728:90 (~8.09:1)

Max weight150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP)

FormatsGIF, JPG, PNG, HTML5 (ZIP)

Notes & best practice

Top-of-page horizontal banner for desktop.

This is one of the four highest-performing slots, along with 300x250, 320x50, and 160x600.

The same GIF and HTML5 rules apply.

Official doc All Google Ads sizes Compare “Display banner” across platforms

Frequently asked questions

What size is the Google Ads Uploaded Display — Leaderboard 728x90?

The Google Ads Uploaded Display — Leaderboard 728x90 is 728×90 px, aspect ratio 728:90 (~8.09:1).

What is the aspect ratio of the Google Ads Uploaded Display — Leaderboard 728x90?

728:90 (~8.09:1). At the recommended resolution that is 728×90 px.

What is the maximum file size for the Google Ads Uploaded Display — Leaderboard 728x90?

Up to 150 KB (GIF/JPG/PNG); 600 KB (HTML5 ZIP), in GIF, JPG, PNG, HTML5 (ZIP).

What file formats does Google Ads accept for the Uploaded Display — Leaderboard 728x90?

GIF, JPG, PNG, HTML5 (ZIP).

Why does Google Ads crop my Uploaded Display — Leaderboard 728x90?

Google Ads shows Uploaded Display — Leaderboard 728x90 at 728:90 (~8.09:1). Upload exactly 728×90 px and keep key content in the safe area so nothing gets cut off.

Is 728×90 still correct for the Google Ads Uploaded Display — Leaderboard 728x90 in 2026?

Yes. Last verified 2026-06 against the official Google Ads documentation.

Check your creative

Test a file against this exact spec before you upload it anywhere.

Nothing is uploaded or saved — the check runs entirely in your browser.

Drag & drop your creative or click to choose a file